Social Media Coordinator
Responsibilities
The Social Media Coordinator will build and maintain the organization’s social media presence and brand by generating creative ways to attract more customers or donors. The position is responsible for researching market trends, posting content on relevant social media platforms, and encouraging audience engagement.'
Essential Job Functions
Understand the annual marketing & communications strategy to drive participation and support to the organization from the community.
Research audience preferences and understand current social media trends to ensure maximum effectiveness in customer / donor engagement.
Develop social media plans and optimal posting schedules that positively increase web traffic and engagement metrics.
Use approved marketing & communications materials and branding to promote the organization via multiple social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
Measure web traffic and monitor SEO to report to the Marketing & Communications Manager on the results.
Partner with the marketing & communications team and committee to brainstorm, develop and implement creative strategies to attract sponsorship and donors.
Partner with the Fundraising team and Communications Coordinator to use social media and other technology platforms to maximize communication efforts and activities.
Act as the back-up to the Communications Coordinator role if they are absent or the role is vacant.
Knowledge, Skills, & Abilities
Demonstrated work or volunteer experience in developing compelling social media plans, with a strong preference for non-profit organizations, the fine arts, or education.
Strong verbal and written communication skills, coupled with strong editing and grammar skills.
Working knowledge of SEO, keyword research, and Google Analytics.
Ability and confidence in developing and communicating a compelling story about the organization that others believe in.
Strong networking skills to establish private and professional networks that recognize the benefits of investing in the organization and its mission.
Comfortable with different social media channels, including Facebook, Instagram, and Twitter.
Self-starter, who is motivated by achieving social media goals for the organization.
Strong work ethic and passionate commitment to advancing the mission of the organization.
Ability to work independently while collaborating with other team members to achieve desired outcomes that support the mission of the organization.
Friendly, professional demeanor and considered approachable by others they interact with.
Strong organizational and process-driven skills, with an excellent follow-through on actions.
Minimum Qualifications
Demonstrated work or volunteer experience in developing compelling social media, communications, or marketing plans.
Experience working with non-profit organizations and/or experience in a similar role.
Passionate interest in theatre and education of the fine arts in the Calgary community.
Legally entitled to volunteer in Canada, with the ability to meet volunteer screening requirements (e.g. criminal check, including a vulnerable sector verification).