Board Director – Marketing & Communications
Responsibilities
The Board Director – Marketing & Communications reports to the Board Chair and provides leadership to the Board in the areas of marketing & communications strategy and budgets to achieve annual marketing goals. This role is responsible for providing expertise in the areas of branding and organization identity initiatives, development of marketing plans and programs, and innovative advertising through different marketing channels. With a thorough understanding of marketing & communications, they also establish the Marketing & Communications Committee and its members. Working closely with the Marketing & Communications Manager, this senior leadership role will guide and coach the team to ensure the organization meets its annual marketing goals.
Essential Job Functions
Attend and be prepared for Board meetings to discuss key issues, and provide strategic guidance and governance on marketing & communications topics to the Board of Directors and the President & CEO.
Provide guidance and coaching to the Marketing & Communications Manager in developing and implementing the annual marketing & communications strategy to launch creative strategies to attract an audience, ensuring the ‘right content goes to the right people’
Partner with the Marketing & Communications Manager to prepare the annual marketing budgets for approval by the President & CEO and Board of Directors.
Approve annual budgets and audit reports, as set out for the organization, and monitor the finances to ensure it supports this budget.
Engage in discussions around reports on the performance and budget of fundraising initiatives.
Participate in the financial governance and fundraising initiatives within the organization.
Approve policy, contracts and other recommendations received from the Board of Directors.
Strive to meet all legal and fiduciary responsibilities.
Develop and approve the Terms of Reference of the Marketing & Communications Committee,
and ensure that committee members fully understand them.
Establish the Marketing & Communications Committee by populating it with qualified and passionate individuals.
Coach the Marketing & Communications Committee and its members to carry out specific initiatives set out by the Board of Directors that supports the organization in meeting its annual marketing goals.
Knowledge, Skills, & Abilities
Demonstrated leadership skills with leading and coaching teams to successful outcomes, with specific experience in terms of marketing, communications, or related experience.
Excellent networking and communication skills to establish private and professional networks that recognize the benefits of investing in the organization and its mission.
Ability and confidence in telling a compelling story about the organization that others believe in.
Self-starter, who is motivated by achieving goals and tasks, as set out by the Board of Directors.
Strong work ethic and passionate commitment to advancing the mission of the organization.
Ability to think strategically and govern accordingly.
Ability to work independently while collaborating with other team members to achieve desired outcomes that support the mission of the organization.
Friendly, professional demeanor and considered approachable by others they interact with.
Ability to effectively communicate ideas, concepts, and opinions, while respecting others when they do the same.
Strong organizational and process-driven skills, with an excellent follow-through on actions.
Strong project management skills with the ability to manage multiple projects concurrently.
Minimum Qualifications
5 – 10 years’ experience in the area of marketing and/or communications.
Bachelor’s degree or equivalent experience in Marketing, Communications, or Business Administration.
Demonstrated work or volunteer experience in securing marketing sponsorships from private, foundation, and/or corporate donors.
Experience supporting marketing & communications projects within Canada.
Experience working with non-profit organizations is considered an asset.
Previous Board experience is considered an asset.
Passionate interest in theatre and education of the fine arts in the Calgary community.
Bringing a network of potential collaborators considered an asset.
Legally entitled to volunteer in Canada, with the ability to meet volunteer screening requirements (e.g. criminal check, including a vulnerable sector verification).
Working Conditions
Virtual opportunity that supports providing individuals with flexibility in their schedule.
Working directly with members of the arts community, with the opportunity to meet new people and give back to the charitable sector.
Board positions are considered to be a 1-2-year term commitment, which can be extended, if the membership continues to support and votes for the individual during the Annual General Meeting, up to another two terms.